Your average person is bombarded with over 2,000 messages a day and has become quite adept at blocking out marketing messages using techologies such as satellite radio, Tivo, spam filtering and call blocking. In order for a company to survive, it needs to attract customers to its site through a mix of tactics including blogs, social media and search engines. Today, when people are shopping for a product or service, they are initiating the search and are learning from communities.
The Marketing Squad understands this and, unlike most Marketing firms, we know how to use traditional marketing methodologies along side of newer Marketing efforts. By weaving in activities such as search engine optimization, forums and pay per click advertising into a plan to attend a trade show and using a sales communication plan, you can capitalize on the power of what is happening today.
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Web Site Development | We have packages for the small or new company who needs a website presence. By working closely with you, we will determine the content and layout. Your site will be launched in a matter of weeks. |
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Brand Strategy | Developing a brand strategy is one of the most challenging activities for a company to undertake. Once you have one, it creates your company identity and allows for all decisions to follow through accordingly. |
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Strategic Marketing Plans | Defining how your company will address the competitive market place is no small task. Our roadmaps define what needs to happen, what the deliverables are and when marketing products will roll out. |
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Communication Plans | The goal of a communications plan will be to ensure that all communication efforts are positioned to be strategic as opposed to reactive. Informing your audience who you are and what you have to offer with pre-defined key messages is the goal. |
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Product Management Business Case | Defending a new product idea or feature can be intimidating. We can help guide you through all avenues of deploying your new idea so that it stands a greater chance for success. |
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Marketing Deliverables | Not only do we excel in creating strategies and plans, but we can also help you with deliverables. We will write content for your collateral, website, help your site get optimized, write you blogs, etc... |
The Marketing Squad
Washington, D.C.